Industrial Visit to "AMUL Dairy" Bhat, Gandhinagar on 4th November 2023
Rai University’s Industrial visit to Amul Dairy on November 4, 2023, provided students from the Rai School of Management Studies in Ahmedabad with a comprehensive and enlightening experience. Accompanied by Prof. Mr. Sayan Mandal, the visit encompassed various facets of Amul Dairy, offering a deep dive into India’s renowned dairy cooperative. Ms. Kriti, a knowledgeable guide, highlighted key features, starting with Amul’s rich heritage under the leadership of Dr. Verghese Kurien. The itinerary included a dairy farm tour, showcasing livestock management and milk quality maintenance.
The visit extended to the milk processing unit, emphasizing modern technology in stages like separation, pasteurization, and packaging. Stringent quality control measures were evident, ensuring the purity and safety of dairy products. Students gained insights into the manufacturing processes of butter, cheese, yogurt, and ice cream, witnessing Amul’s commitment to hygiene standards. The visit also explored Amul’s adoption of automation and advanced technology, showcasing improved efficiency and product quality.
Packaging, distribution, and marketing strategies were integral components, underscoring Amul’s iconic advertising campaigns. The cooperative model’s significance was emphasized, revealing its positive impact on farmers’ lives. Tasting sessions allowed students to sample various products, reinforcing the high quality of Amul’s offerings. Ms. Kriti also addressed students’ queries on duty shifts, employment, and the hiring process.
Benefits of the visit included educational insights into India’s dairy industry, hands-on learning, exposure to quality control measures, and an understanding of technology’s role. Students explored product diversification, marketing strategies, the cooperative model, and the local socio-economic impact. The visit provided a networking platform, potential career insights, and an inspirational narrative of Amul’s contribution to the White Revolution. Beyond industry-specific knowledge, attendees developed an appreciation for agriculture’s role in India’s economy, experienced cultural immersion, and learned about sustainable practices in dairy farming. Overall, the visit was a holistic and enriching educational experience for students and professionals interested in the dairy sector.
